Cheap Genshin Impact Account - Facebook is boosting its focus on e-commerce by adding Shops to WhatsApp and Instagram

Facebook is boosting its focus on e-commerce by adding Shops to WhatsApp along with Shop Ads listings within Facebook Marketplace. A new Visual Search product option for Instagram completes the trio of latest developments.

“More than 1 billion people use Marketplace each month, so we’re making it easy for businesses to bring their Shops into Marketplace to reach even more people,” Zuckerberg wrote in a Facebook post. When customers view a shop on WhatsApp, they’ll have the option of chatting with a business before buying something.

The feature would be similar to the ones offered by Snap SNAP and Pinterest PINS, which have both invested heavily in visual search. Earlier this year, Pinterest collaborated with ModiFace to launch an AR eyeshadow try-on.

Facebook Shops make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram. Creating a Facebook Shop is free and simple. Businesses can choose the products they want to feature from their catalog and then customize the look and feel of their shop with a cover image and accent colors that showcase their brand. This means any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever it’s convenient for them.

Facebook has already boosted the appeal of its WhatsApp for Business profile having made it much easier for businesses to get signed up. What used to take weeks in order for businesses to get up and running can now be achieved in minutes. While Shops in WhatsApp is a 'coming soon' feature, the Shops inventory in Marketplace is already available for Shops running in the US that have on-site checkout.

Over on Instagram, an AI-based Visual Search feature will roll out for testing in the coming months.
Using this AI, people will be able to upload their own photos — even ones they haven’t posted on Instagram — to find similar items. Facebook isn’t the first company to use this technology — see Cadeera, Donde Search or Stye.ai, for instance. But bringing this technology to major platforms might change the way we shop, which seems to be Facebook’s current goal.

The expansion of the Shops feature and other e-commerce products across platforms is in a bid to ramp up ad sales in the future as small businesses make up the majority of Facebook’s more than eight million advertisers.

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